Hello!
I’m Peter McMurray, an award-winning director, writer, and creative strategist. For the past decade, I’ve worked with hundreds of clients to create thousands of videos, photos, and graphics to generate millions of views. Between my freelance work and my role as the Creative Director at Brandtegic, I strive to empower every client and team member to push the boundaries of creativity every day.
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Throughout my career, I’ve won two Telly Awards and had the opportunity to collaborate with leading brands such as Talking Rain, NHL, Lyft, Greystar, and Marriott Hotels. Over the years, I've done everything from directing, writing, producing, set design, videography, editing, and even acting on occasion. However, directing projects, whether it involves a cast and crew of 30 or just a single videographer, is where I thrive—making sure every piece we produce is as engaging as it is impactful.
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I’m passionate about leveraging the power of storytelling and innovation to not only meet but exceed expectations. I aim to make every project a smooth and enjoyable experience for everyone involved, transforming creative visions into successful realities. Let’s create something extraordinary together.
Values
1
Every Pixel Counts
- I push every project beyond the expected standards because quality isn’t just a goal—it’s a reflection of my commitment to my clients. - Achieving excellence means ensuring that the final product delivers real value and exceeds client expectations. - I continually seek to refine and perfect our work, not just to satisfy but to truly wow our audience because just as every pixel matters to the image, every detail matters in an excellent final product.
2
Best Idea Wins
- I cultivate a collaborative creative environment where every voice can be heard and every idea is valued on its merit, not its origin. - This value drives innovation by removing hierarchies in idea generation, ensuring the most effective concepts take precedence. - Encouraging this level of teamwork not only leads to better ideas but also fosters a creative and inclusive culture.- Achieving excellence means ensuring that the final product delivers real value and exceeds client expectations. - I continually seek to refine and perfect our work, not just to satisfy but to truly wow our audience.
3
Leaders Make Leaders
- My approach to leadership involves mentoring and developing my team, providing them with the tools and knowledge they need to succeed. - I believe in nurturing potential and rewarding efforts that contribute to our collective goals. - By leading through example, I set a standard for integrity and dedication that inspires my team to excel.
4
Communication is the Key to Everything
- Clear, direct communication is essential for setting expectations and aligning our team with the project’s goals. - I ensure that every member of the team and every client knows exactly what to expect, reducing misunderstandings and fostering transparency. - Regular feedback and open lines of communication keep projects on track and relationships strong.
5
Unreasonable Hospitality
- I personalize my approach for each client, delivering services and interactions that resonate with their specific needs and preferences. - This tailored experience builds deeper relationships and enhances client satisfaction, setting the foundation for long-term partnerships. - Incorporating fun into our interactions is key—I believe that enjoying the process greatly enhances creativity and satisfaction, both for the team and for clients. Making sure that each project is not only productive but also enjoyable ensures a positive culture and memorable client experiences.